Sandbox-like Games Performance in New Zealand Q4 2024

In the fourth quarter of 2024, the sandbox-like games category in New Zealand saw varied performance across the top apps, according to Sensor Tower data.

Roblox experienced fluctuations in weekly revenue, beginning at approximately $100.9K and peaking at $160.5K by the end of December. The app's downloads started around 8.2K, with a notable increase to 9.7K in late December. Active users saw a decline from 211.5K in early October to 196.4K by the quarter's end.

Melon: Sandbox showed steady growth in revenue, starting at $236 and reaching $474 by late December. Downloads peaked at 1.6K towards the end of the quarter. Active users gradually increased from 21.3K to 22.6K.

Block Craft 3D: Building Games had a modest revenue trend, with a peak of $131 in mid-October and ending at $86. Downloads reached over 1K by the end of December, while active users slightly increased from 2.4K to 2.4K.

One State RP: Role Play Online saw its revenue peak at $5.8K at the start of the quarter, before gradually decreasing to $3.3K. Downloads showed a resurgence at the end of the quarter, reaching 1.5K. Active users showed a positive trend, closing at 1.7K.

Finally, Rec Room: Play with Friends had a consistent revenue pattern, peaking at $237 in December. Downloads increased to 1.1K by the end of the quarter, and active users grew from 1.4K to 2K.

These insights, sourced from Sensor Tower, highlight the dynamic nature of the sandbox-like games market in New Zealand. For more detailed analysis, visit Sensor Tower's platform.